Last Thursday I passed through the Nike Air Max REINVENTED showcase at Hoxton Studios. Overly impressed with the work by my boy Sam Coldy and Rosy Nicholas amongst others…

To celebrate 25 years of the iconic Nike Air Max shoe, Nike has partnered with five London creatives to launch ‘Air Max Reinvent’ – Matt Box, Brunno Drummond + Gemma Tickle, Rosy Nicholas, Oscar Bolton Green and Sam Coldy. Influenced by shoe design, heritage imagery and the cultures into which the shoes were born, the artists have produced their own creative reinterpretations of Nike Air Max models.
 
The artists each reinvented one of five classic Air Max models and were inspired through a rich archive of vintage brand campaign and cultural London-centric materials. The result is five unique interpretations of the Air Max’s journey from running revolution to cultural icon, available to view at a free exhibition in London’s Hoxton Arches and collated into a limited edition Air Max Reinvent fanzine.

This is easily the best NBA All Star Weekend anthem going about right now. Produced in preparation for the launch of the Air Jordan XX8, the trill o.g Bun B and Big K.R.I.T cook up a southern fried sizzler. Holdtight my late night gang, on that EAST vs WEST All Star game tonight.

The Nike Air Max Hometurf series celebrates iconic European cities – fusing innovation with design inspiration from London, Milan and Paris.

Nike Sportswear celebrates the cultural impact the classic footwear made on music, fashion and technology in three iconic cities – London, Milan and Paris – with the Nike Air Max HomeTurf Series. The series pays homage to the unique personalities of each city, taking cues from trends in fashion and music and made brand-new with the latest Nike innovations.

Another very strong release from Nike Sportswear.
I think the Milan series comes out on top this time round, especially those AM1s.

Available in limited quantities from February 15th at Nike Town London, Hanon and End.

Really feeling these Chukka’s in what is the first development on the Flyknit from Nike. Available, presumably available at 1948.

If you hoped this was a new direction for Nike unfortunately you were wrong. Feeling it either way. Shouts to the designer….

Check the site HERE.

Not the first time I’ve said this in the past week, but Nike have come forth again with an absolute cracker of an advert. Based around Kobe bryant and his most recent shoe the Nike Zoom 8. The advert was premiered last night during the Miami vs Lakers game (which Kobe’s Lakers went on to lose).
Count on the sun to shine. Count on the rain to fall. Count on snakes to bite. Count on grass to grow. Count your blessings. Count on Kobe.

Nike definitely came strong with their latest advert offering staring golf’s previous and present world number 1, Tiger Woods and Rory McIlroy. In the advert we see the two hit range and attempt to out do each another. I think Nike do a pretty good job of brigding the two stars together.

Not going to front, I wouldn’t mind to see one of these under my Christmas tree this year. Although I can’t quite make out how I’d get the ice lolly out though.

For all my furniture lovers around town allow me to shed some light on Belle & Vidére. A London based company which produce high end, hand-crafted, exquisite lampshades. With an innate curiousity to turn the most unexpected items into stunning illuminates. The execution of traditional lampshade making fused with modern and at times unlikely items, make for some beguiling pieces.

Like many others Belle & Vidére believe in supporting like minded industries, sourcing their supplies from accredited British manufacturers and crafts people. After taking a look through the site there really is something for everyone even the sneaker lover in us.